It's a great honor to win the 2016 SABEX Marketing Award and to be recognized by the Saskatoon business community. Thank You!!
Time to pay it forward...
4 Marketing Tips To Grow The Bottom Line:
1. Have A Plan
- A marketing plan is just as important as a financial plan/budget
- Find out Who buys your products/services by interviewing existing clients
- How much will you spend each month? HINT: Pick a number such as 4% of Sales and stick with it
- If you're challenged at marketing - hire someone or a firm
2. Pay Attention
- Pay attention to your marketing weekly
- Don't wait until it slows down to launch your next marketing campaign
- Run several marketing campaigns at the same time
- Make sure you have a responsive web-site with lots relevant info. to educate your decision makers
- Invest in Search Engine Optimization (SEO)
- Update your news feed/blog weekly
3. Get Noticed
- Headlines get noticed - sources for News are experts
- Testimonials get noticed - you can ask for one while you interview a client
- Have some Fun - People love to smile :)
- Don't Bombard People with high pressure, limited time offers
4. Connect
- Make sure you're active on Social Media
- FaceBook, Twitter and LinkedIn are musts
- YouTube, InstaGram and Google+ are great options
- Engage People in conversations - ask for feedback and ask questions
- Don't be afraid to respectfully disagree or challenge a comment with facts
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