As Founder and CEO of Reed Security, Virgil Reed has spent 25 years growing the company from a small start-up into one of Western Canada’s leading independent security providers with a national dealer program. 

Along the way, he’s faced setbacks, fierce competition, and market shifts that tested his resolve but also created opportunities for growth. 

His Lessons I’ve Learned talk will highlight the pivotal challenges and successes that shaped both his leadership and the company’s journey.

💡Learn from Virgil's and our other speakers' experiences on October 7th! 

Do not miss out on this one-of-a-kind event.

Get your tickets today using the link 🔗 below:

Buy Tickets

Our heartfelt congratulations to Tyrl Konkel on your promotion to Senior Commercial Technician at Reed Security!

Throughout your 8 years with us, your dedication and passion for making a positive impact on our clients' businesses have truly stood out. Your proficiency in installing security cameras and programming video analytics to detect people and vehicles has been invaluable to our team. You're the real deal and awesome at installing alarm, access control and intercoms too!

Beyond the workplace, it's great to see you actively engaging in cross fit, disc golf, and continually learning about nutrition. The time you spend with your fiancée, Tanis, is equally important, and it's clear that you manage to balance your professional and personal life.

We are excited to see you thrive in your new role and are confident that your contributions will continue to drive Reed Security forward.

"I love working with Reed Security. We're a local security company and I feel valued and appreciated". -Tyrl Konkel      

Once again, congratulations on this well-deserved promotion, Tyrl!

#reedpeople #reedvalues

After spending years working at Future Shop (Best Buy) and ADT Security I decided to go out on my own and launch a security company in Saskatoon, SK. I was 26 years old and had a lot of enthusiasm, but was really naive on how to start and run a business. 

It was pretty tough in the early years (2000) and I failed a lot. I was determined to succeed - even when our accountant at the time suggested otherwise "sometimes you have to give up your dream" he said. 

Today Reed Security services thousands of clients across the prairies from our head office and dealerships in Saskatoon, Prince Albert, Regina and Calgary. We've received 20+ Award Recognitions for Customer Service, Management Quality, Marketing, New Direction, Young Entrepreneur and Small Business of the Year.

In this podcast I share how I failed, how I overcame challenges, and how WE Built Reed Security into the successful brand it is today.

CLICK HERE
TO LISTEN  

Interviewed by Paul Grossinger, Group Publisher of Annex Business Media (SP&T News)

It's a great honor to win the 2016 SABEX Marketing Award and to be recognized by the Saskatoon business community. Thank You!!

Time to pay it forward...

4 Marketing Tips To Grow The Bottom Line:

1. Have A Plan

• A marketing plan is just as important as a financial plan/budget
• Find out Who buys your products/services by interviewing existing clients
• How much will you spend each month? HINT: Pick a number such as 4% of Sales and stick with it
• If you're challenged at marketing - hire someone or a firm

2. Pay Attention

• Pay attention to your marketing weekly
• Don't wait until it slows down to launch your next marketing campaign
• Run several marketing campaigns at the same time
• Make sure you have a responsive web-site with lots relevant info. to educate your decision makers
• Invest in Search Engine Optimization (SEO)
• Update your news feed/blog weekly

3. Get Noticed

• Headlines get noticed - sources for News are experts
• Testimonials get noticed - you can ask for one while you interview a client
• Have some Fun - People love to smile :)
• Don't Bombard People with high pressure, limited time offers

4. Connect

• Make sure you're active on Social Media
• FaceBook, Twitter and LinkedIn are musts
• YouTube, InstaGram and Google+ are great options
• Engage People in conversations - ask for feedback and ask questions
• Don't be afraid to respectfully disagree or challenge a comment with facts

DID YOU KNOW...

Several alarm companies only have SUMMER PROGRAMS? Large crews of university students are hired and offered large commissions ($400 to $500 per contract) to get you to sign up. These companies often don't have proper licensing or local service offices. LEARN MORE by Googling "door to door alarm scam".

CONSUMER WARNING:

It's that time of year when you will be getting pressured by pushy door to door salespeople. They would like to sign you up to a "limited time offer" that expires "right away". And before you know you know it you're on the hook for thousands of dollars. (This happens several thousand times each year).

The Pressure: 

• Sales person won't leave even when you tell them to "Leave"
• Sales person won't leave when you tell them "No Thanks"
• Sales person won't leave when you say "I Already Have Your Products or Service"
• Sales person name drops the name of your neighbor and makes it sound like "they signed up" or "they bought one" or "they referred me to you"
• Sales person comes to the house several times and won't leave you alone
  
  

The Solutions: 

• Put Up Your Hand and "Say NO".
• Immediately close the door and the sales person will eventually leave.
• Tell them "You are Trespassing" and that you are calling the BBB Better Business Bureau, Consumer Protection Branch and the Police if they do not leave.
   

• Always Get 3 Quotes for whatever you consider purchasing. This gives you the time to gather information and to check if the "deal" being presented to you is the best option.
• Never Accept Quick Delivery of a product or service. This gives you a cooling off period and more time to gather facts.
• If you did proceed with the offer You Have 10 Days to Change Your Mind and CANCEL (and get a full refund). It's the Law in Saskatchewan.